Trade businesses are an established target group. Whether HVAC contractors, electrical installers or PV installers – our interviewers know how to approach tradespeople and conduct quality interviews.
Tradespeople can be reached by telephone – if the timing is right, the conversation is direct and practical, and the interviewer knows the sector. Our interviewers know how to approach trade businesses and get decision-makers on the phone.
Which brands do trade businesses know? Which products do they install? Aided and unaided awareness measurement among defined trade groups.
Which channels are used for purchasing? Which wholesalers and manufacturers are preferred? What influences the purchasing decision?
How many systems do businesses install per year? Which systems are fitted? How is demand for renewables developing?
Satisfaction of trade businesses with suppliers, wholesalers and manufacturers – differentiated by business size, region and trade.
Annual or semi-annual repeat surveys to measure market changes, awareness and satisfaction scores across multiple waves.
Which manufacturer training courses are used? What certifications are held? How do businesses decide on further training?
Tell us briefly about your project – we usually respond within 24 hours.