Medical specialist groups are a demanding target group – with receptionists as a gatekeeper, limited time windows and specific technical vocabulary. Our interviewers are specially trained for these requirements.
Doctors, dentists and midwives can only be engaged for interviews with the right conversation strategy. The route usually goes through the surgery – and therefore often through the medical receptionist or practice assistant as the first point of contact.
Our interviewers are specially trained to get through this first contact professionally and convincingly – respectfully, factually and with a clear benefit argument for the doctor.
Due to the special requirements for interviewer training and sector knowledge, we conduct healthcare surveys exclusively in Germany. For international healthcare projects please contact us – we are happy to discuss alternative approaches.
Aided and unaided awareness of medicines, medical devices and brands among defined specialist groups.
Annual or semi-annual repeat surveys to measure the development of brand awareness and market position across multiple waves.
Which products are preferred? What criteria drive prescribing decisions? Which information sources are used?
Satisfaction of doctors and pharmacists with products, field sales and support services from pharmaceutical companies.
Tell us briefly about your project – we usually respond within 24 hours.