Industries /B2B general

Telephone surveys in B2B – reaching decision-makers and professionals.

Beyond our core sectors Automotive and Agriculture, we conduct B2B telephone surveys across a wide range of industries – nationally and internationally.

Why CATI for B2B surveys?

In the B2B sector, CATI is the preferred survey method – not despite, but because of the direct conversation. Decision-makers and professionals respond more openly by telephone than in written surveys, and open questions can be explored in depth.

Our interviewers are trained to reach the right person within the company, navigate short waiting times and maintain high interview quality even with complex topics.

B2B strengths
Reaching the right person – screening and routing to the right contact within the company.
Probing open answers – following up on unclear or short responses.
Appointment scheduling – callback appointments for hard-to-reach contacts.
Multilingual – native speakers in over 30 countries for international studies.

Sectors we know

Energy & utilities

Decision-makers at energy providers, utilities and industrial companies.

Healthcare & pharma

Physicians, pharmacists, nursing staff – with trained interviewers and AE reporting certification.

Retail & trades

Buyers, managing directors and professionals in wholesale, retail and trade businesses.

Telecommunications

IT decision-makers and buyers at companies of all sizes.

Hospitality

Restaurant and hotel operators and managers – including regional studies.

Industry & manufacturing

Plant managers, buyers and production managers in industrial companies.

Request a project

Tell us briefly about your project – we usually respond within 24 hours.